Independent French restaurant group, Le Bistrot Pierre will be opening its fifteenth bistrot in the heart of Birmingham’s historic canals in spring 2016.
It is the group’s third restaurant to open in just 12 months after the Newport bistrot was the most successful opening to date in November 2015.
A £9.8 million investment from private equity firm Livingbridge, announced at the end of last year, will now accelerate the group’s expansion plans across the UK.
The Birmingham bistrot is set to open in a Grade II listed building in Gas Street, which has been empty for several years and the co-owners have big plans to refurbish the historic building to bring it back to its former glory.
“Having acquired the premises in a prime location on Birmingham’s canals about three years ago, we always knew we wanted to open in the city,” explained Rob Beacham, co-owner of Bistrot Pierre.
“This opening is particularly exciting as it’s been a long process to secure planning approval and it’s such a unique premises to be developing.
“We have been working closely with our architects to make best use of the stunning building, which will have original features throughout, and will give diners a real sense of its heritage which is all part of the experience we want to create.”
Each bistrot has a unique interior and the group prides itself on creating an exceptional yet affordable dining experience for customers at every location.
Rob added: “The restaurant itself will be a light, bright space, independently furnished with an outside seating area next to the canal. We want to create the ideal place for customers to come and enjoy our authentic food and drink anytime of the day. We look forward to introducing our great value lunch and pre-theatre menus, as well as our recently launched children’s menu and activity pack, to the city. Our recipes and produce are sourced from France to give diners an authentic bistrot experience.
“As more investment is secured in Birmingham we know the time is right to bring our affordable French cooking to the city and we are looking forward to growing a loyal customer base in the city, much like we have with our other bistrots.
“With more than two decades of experience in the food and drink industry we know we have an offering that works and we are always listening to feedback from our customers.”
Bistrot Pierre has grown from strength to strength after school friends Rob Beacham and John Whitehead set up the business more than 20 years ago, the pair have further plans to grow in 2016 and are working towards an opening in Swansea later in the year.
The privately-owned restaurant group currently has 14 bistrots across the UK in Bath, Cardiff, Derby, Harrogate, Ilkley, Leicester, Leamington Spa, Newport, Nottingham, Sheffield, Stockton Heath, Stratford, Plymouth and Torquay.